Roadmap to Consuela culture

The Consuela blog highlights our core and directing mission and as such, we look forward to groovin’ with you through four unique sections that depict our foundational values:

Let us start by saying that we aren’t going to be the folks who try to contain or define beauty.  We don’t want beauty to feel exclusionary.  On the contrary,

Consuela rejoices in the inclusion of vast,
wonderful, and unique people.

Being fashionable to us is about having the chance to express your inside on the outer layers of your life.  Perhaps one day that is embracing yourself with the remarkable warmth and comfort of an oversized soft knit sweater, or the vulnerability and clean feeling of a face with no makeup. On another day you could find yourself accentuated with liquid eyeliner and multi-colored wedges, or colored skinny jeans, or a flowing floral skirt, or an extra large vintage leather bag and mega-accessories. The variations of expression are endlessly inspired!  The fun of this all is that we are real people who don’t live in a “beauty bubble” and we won’t pretend to.  We’ll certainly show you how we like to rock style, color, texture and lifestyle in how we show up in the world.  And…we hope it goes without saying that we’ll have a blast giving you ways to color your experiences with Consuela products to give serious glow to your lives.

One covenant we have in our Consuela culture is celebration.

You know when you get a deep breath of peace and realize it’s all going to be OK…if even just for a brief moment?

We are committed to creating this for one another.  Let’s face it; we all need this as often as possible!

We are accessible and kind and adore a good ol’ sense of humor…and we want you to know us this way.  We’ll give you glimpses into our own Consuela Universe—highlighting what we dig about music, art, dining, travel and what the “happs” are around the office (like unpacking 500+ boxes of totes, coffee talk in our living room, etc.).  Of course, we’ll highlight how we jazz our own lives up with our slight addiction to Consuela products and all the good stuff (and road bumps) of developing a company culture that covets laughter framing an insatiable love for “Be-ing Consuela.”

We hope you’ll want to participate in growing the Consuela Culture Club with us…our very own “goodness revolution.”  What is that, you ask? Pure bliss —an egoless social network for women where you can celebrate the art of YOU. What’s required of you? Participate as you are with a sense of humor. We look forward to providing the framework of many occasions to create spaces and places for mutual lift-off. The opportunities will be both big and small for diverse women to engage in all sorts of activities from small group topic discussions to larger than life parties. Your ticket into the club? Be YOU. We are sure about one thing: when we celebrate life, we lift the world.

Another value that tops our company list:

practice and participate in giving and getting love
that inspires, lifts and heals the world. 

Truly, what else matters?  We want this for the collective “Us,”… and in our very best form on our best day, we all want this.  In this part of our blogosphere, we are committed to giving you our golden nuggets of delight to remember the remarkable person you are.  Maybe these musings will catch you on top of your own wave and give you a rad ride throughout your day—or our reflections may lift you from the valley where you are feeling alone.  In short, we want you to know that we are all moving through this together—and the fabric of support is both present and large for each of us.

There’s a reason the bag tag on our newest totes declares the following:

We are a spectrum of amazement. We love the Walt Whitman quote: Do I contradict myself?  Very well, then I contradict myself, I am large, I contain multitudes.  We celebrate our prerogative to change and reinvent all throughout our lives.

We can’t wait to highlight the reflections of our very own Founder and favy designer, Conni Reed.  She is our “Consuela,” the comforter, the visionary, the woman who encourages us all to dwell in possibility and support each other in these actions.  She too is as multi-talented as we all are: business woman, friend, sister, aunt, fashionista, creative artist, wine lover, life seeker…you’ll get to see it and feel it and we know you’ll find yourself in there.

To our journey together—

Viva Consuela!